Freundlich & Littman, LLC
Brand Kit
Logo files, wordmark, brand colors, and typography for Freundlich & Littman, LLC.
Primary Logo
The Firm's Logo
The firm's logo in its 2026 form: the name stacked over two lines in navy, split by a gold ampersand between two gold rules. Use the light-background version on off-white or other light surfaces, and the dark-background version on ink or navy.
Alternate Mark
Horizontal Logo
The single-line version of the same lockup, for placements too short for the stacked logo — email signatures, letterhead, a partner directory row. Use the dark version on light surfaces and the white version on dark surfaces. The @2× files are scaled up for larger placements. The 2026 lockup is 247 × 30; it is narrower than the mark it replaced, so re-place it rather than dropping it into an old slot.
Wordmark
Text Wordmark
A legible, single-line, all-text alternative to the primary logo, drawn from the site's own display face (Oswald Medium) as baked outlines, with the ampersand and rule in brand gold. Use where the primary logo's firm-name text becomes too small to read, such as a compact nav bar or a footer credit line — this is what's actually used in this site's own nav and footer. Each file is a 340 × 40 SVG and scales to any size without loss.
Colors
Brand Colors
The firm's 2026 brand palette, exactly as it is set sitewide: navy as the primary brand colour, ink for dark surfaces, gold as an accent, off-white as the page surface, and gray for rules.
One rule worth stating plainly: gold #DA9E18 is an accent, not a text colour. On the off-white surface it measures 2.31:1, well under the 4.5:1 minimum for body text and the 3:1 minimum for large text — gold headlines on a light background are unreadable for a meaningful share of readers and would fail an accessibility review. Use it for fills, rules, icons and button backgrounds (with dark text on top). Where gold-toned type is wanted on light, use the text-safe #7A5600 below, which the site already uses for eyebrows and small labels.
Navy
#004171
The primary brand colour — nav, links, headings, primary buttons. 10.3:1 on the off-white surface, so it is safe for text at any size.
Ink
#0B2139
The darkest surface: hero, footer and dark bands. Also the colour of high-emphasis text on light backgrounds.
Gold
#DA9E18
ACCENT ONLY — fills, rules, icons, the ampersand in the wordmark, and buttons that carry dark text. At 2.31:1 on off-white it must never be used for text on a light background.
Gold (text-safe)
#7A5600
The member of the gold family to use when gold-toned type is wanted on light: eyebrows, small-caps labels, icon glyphs beside text. 6.51:1 on off-white.
Off-white
#FBFDFB
The page and card surface. Every contrast figure on this page is measured against it.
Brand gray
#B4B4B4
Hairlines, rules, dividers and form borders. A structural neutral, not a text colour.
Typography
Type System
Display — Oswald, Medium/SemiBold/Bold (500–700)
Freundlich & Littman
Used for headlines, section headings, and the wordmark. Oswald's weight range stops at 700 — it has no 800 or 900, and asking for one gets a browser-faked bold, so 700 is the heaviest weight this brand uses.
Body — Lato, Regular/Medium/Bold (400–700)
Philadelphia-based personal injury, employment, and insurance litigation attorneys.
Used for body copy, form labels, and navigation.
Presentation Toolkit
Instagram Ad Creatives
See the motion and static Instagram ads built for Freundlich & Littman.
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